[Preview] Bud Light Sensation ‘Into the Wild’ will bring Canada beyond the music

[Preview] Bud Light Sensation ‘Into the Wild’ will bring Canada beyond the music

Get ready Toronto! One of Canada’s most coveted musical acts is returning to the city on Nov 29th, 2014. Bud Light Sensation 2014 will be hitting up the Rogers Centre with it’s ‘Into the Wild’ show – a production that’s sure to spark that animal instinct in us all.

Guys & gals – if you love EDM (even just a little) you’ll definitely want to consider attending. Making our list of most memorable moments of 2013, last year’s debut event completely set a new bar for the genre in Canada. Organized by Bud Light and ID&T (the same people who put on Tomorrowland), you can easily expect high budget production value backed by an all-star line up.

“This year is going to be bigger and better. We want to bring Canadians something immersive that’s more than just the music.” says Todd Allen, Brand Director for Bud Light. The beer sponsor sees Sensation and its EDM platform as a way to fuel young adults and deliver to them experiences they’ll be talking about for years to come.

Like Allen mentioned, the whole concept of Sensation is supposed to be beyond the music. It’s about the experience you will share with 30,000 other people in the same room. It’s going to be bright. It’s going to be loud. It’s going to be amazing. Seriously.

Sensation Canada 2014 - Line Up

This year’s line up is (in our opinion) heaps better than last year’s. Bingo Players, Afrojack, Eric Prydz, Baggi Begovic & Mr. White are set to give us all an amazing show.

To purchase tickets – go to Ticketmaster

Don’t forget! At every Sensation, the dress code is ALL WHITE. Bring your camera phones and get ready for an epic party.

For more info – visit Sensation.com

Check out the below Making Of video for ‘Into the Wild’

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