Finally! After a couple months of hype, the DJ lineup for the very first Sensation Canada has been announced.
Yesterday, the artist names were broadcast on short notice via Twitter. Fans were encouraged to tweet lots using the hashtag #budlightsensation to control how quickly the names would be released. Very creative and definitely built the engagement.
I’ve never been to a Sensation event before so I’m really looking forward to experiencing it. Assuming most of you haven’t been to one either – keep in mind that Sensation is all about the production. You’re going to be treated to something Toronto has never seen before. 30,000 people are going to crowd Rogers Centre to witness a dream turn reality. Make sure to charge those phone cameras and bring an extra battery. Also, don’t forget that the dress code is ‘all white’ and mandatory.
So how ’bout that lineup? I’m digging it – It’s going to be a Dutch and Swedish takeover.
Fedde le Grand
Sunnery James & Ryan Marciano
2000 and One
Mr. White (also the host for Sensation)
Buy Tickets at sensation.com
Check out the Teaser for Bud Light Sensation Canada 2013 – ‘Ocean of White’:
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