Agency Wars III | Local agencies put their fists up for charity

Agency Wars III | Local agencies put their fists up for charity

The advertising world is a beast. In an industry where competition breeds success – marketers need a savvy mind, quick reaction and an iron-like ‘Rocky Balboa’ attitude.

Coming from the business myself, I’m pretty familiar with the daily demands and job requirements. Often times, I feel like I’m a fighter and the ever unpredictable market is my ‘ring’.

Agency Wars III - Arcadian Court - Toronto, Canada

Last Wednesday (Dec 5), Dinosaurus Rex got a first-hand taste of this thinking at the 3rd annual Agency Wars boxing event at Arcadian Court. This year, the charitable event raised funds in support of Ronald McDonald House Toronto and the National Advertising Benevolent Society.

Truly something one of a kind, guys. We constantly strive to show you the most unique events in Toronto. This is one for the books.

The event, founded by Brandworks creative director Michael Clancy, took 24 prospects from competing ad agencies (screened from 50 applicants) and put them through a rigorous 12-week training program at Clancy’s Boxing Academy. Split into two teams, the fighters are then put up against each other in a genuine licensed amateur boxing event – covered by The Fight Network. A classic ‘Red vs. Blue’ showdown.

Agency Wars III - Arcadian Court - Toronto, Canada

Agency Wars III - Arcadian Court - Toronto, Canada      Agency Wars III - Arcadian Court - Toronto, Canada

Both teams were led by prominent boxing veterans, Natalie ‘Sugar’ Brown and Mark Simmons. A few days before Agency Wars, we actually got a chance to hang out with the coaches and fighters during a pro boxing event that featured Brown’s amazing comeback bout after a 3 year hiatus (stay tuned for our highlight article on Natalie in the coming days). The fighters had all gathered to support their coach.

Natalie 'Sugar' Brown - Agency Wars III

Talk about stoic, these Agency Wars competitors knew exactly what they were getting into. “I’m pretty confident. I’ve been training really hard for this and I’m not worried.” – said Ruth Cagara, a Blue Team competitor, Taekwondo veteran and Creative Manager at Dentsu Boss. Special note: Karl and I both agreed after watching Cagara fight on Wednesday that the 5’4” woman can easily KO both of us…

Ruth Cagara - Dentsu Bos - Agency Wars III

Ruth ‘Killa Bee’ Cagara

“For a lot of us, this is our first time in the ring, with a few returning veterans” – mentioned Jennifer Watts, from Brandworks agency.

Jennifer Watts - Brandworks - Agency Wars III

Jennifer ‘The Shot-Caller’ Watts

Although they may be new to the sport, the fighters all seemed to have that ‘heart of a lion’ mentality that makes them great at their daily jobs and vicious in the ring. While sitting near the red corner I could hear coach Simmons drilling his fighters to “leave it all in the ring and not give your opponent any room”.

Mo Elabi vs Ben Lawrence - Agency Wars III

Agency Wars III - Arcadian Court - Toronto, Canada

In the end, it was nice to see all the fighters hug-it-out. Goes to show that although you may be competitors in and outside the ring – you can still get together and work toward a worthy cause. It’s for the sport and charity after all.

We’ve been to Arcadian Court for quite a few events in the past but this one was totally different. Not only did they fit a boxing ring into the classy establishment but the crowd came ready to support their colleagues and favourite fighters. Sold-out, rowdy heckling and cheering – this is what you want a boxing match to be. Add in a little class and fine food and you have Agency Wars.

Agency Wars III - Arcadian Court - Toronto, Canada

Agency Wars III - Arcadian Court - Toronto, Canada

Special thanks to Kristina Ejem of K Jem Productions and Siren Group Inc.  for hooking us up with the inside scoop on the event.

This concludes the 3rd annual Agency Wars. Who wants to participate in round 4 next year?


Tune into The Fight Network on Dec 26 to watch the fights in a special segment on the event.

For more info – visit

Follow Agency Wars on Facebook here


More photos on Facebook

For event coverage and photography inquiries, contact us.


2 Responses


sick photos guys!!


Yo those chicks look mean – amazing photos as usual.

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